Here Are 4 Ways To Improve Your Crowdfunding Game

Planning, risk and team strategy in business
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Crowdfunding has forever changed the landscape of the financial industry as it opened doors for startups to raise the initial capital they need to start a business. The platform also connected project initiators with the very same market they will reach out to as clients and develop a relationship with them from at the very start.

More than the money, the relationship is one of the most crucial takeaways opportunity providers get out of a crowdfunding project. They are able to communicate with their soon-to-be clients at the initial stages of their business formation. This endears them all the more to their market and gives them the opportunity to develop a genuine working relationship.

With that in mind, the next question on their minds is how they can improve their campaigns to increase their chances of funding success. Once they reach their crowdfunding goal, they can now take their ideas to the next level. They can now start mainstream marketing, bigger production and massive distribution of their products.

How to get better in crowdfunding

If you are currently running a social funding campaign of your own or a part of a crowdfunding team, here are a few pointers to look into to help you get better and bring you closer to your funding goal

  • Take advantage of expos and seminars. There are a lot of crowdfunding companies that regularly organizes events which aim to spread awareness about the industry. They reach out to people to help them understand the platform a lot better. They make them understand what the benefits are and how it can help them get started with their business ideas. If you are running your own social funding project, this is a great way of improving your craft as you get updated with the latest trends within the industry. You also get to hear from industry movers and shakers as they impart their knowledge to attendees.

  • Listen to what your market wants. One of the best ways to learn and improve your crowdfunding project is to take your cue from your market itself. You need to know what they need and want to help you craft your next steps. If the majority of them are more responsive with email correspondence then use that to communicate with them. If your market seems to favor a specific detail on your project then it might make sense to use that as an anchor to get more investors interested.

  • Use technology that you need. Just because it is new does not mean you need to have it and much more, use it. There is such a thing as being a techno-geek where you want to have all the latest technology and try to sue them. Take a look at what your project actually needs not what you want so you can manage your campaign wisely. Putting in more than what you need can make the work more challenging than it already is.

  • Keep it simple. One of the most overlooked tips in improving a project is to keep it as simple as possible. The more complicated it is, the harder it would be for investors to comprehend the campaign. The harder it is for them, the lower the chances you have of actually getting them to fund your project. Try to avoid using industry jargons that could confuse readers and keep your messaging an easy read for people to quickly understand your campaign.


This article is written by the Crowdfunders Editorial Team. In Asia, Crowdfunders.Asia is a leading portal on providing news related to crowdfunding, start-up, property and business. It is operated by CoAssets is South East Asia’s first listed and largest real estate crowdfunding platform. If you have any Crowdfunding news or stories to share, please email [email protected]

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