Let us discuss quotes from 12 Crowdfunding Heroes championing the industry and what we infer from that:
1) KHIERSTYN ROSS of CrowdfundingUncut
Quote: “If you launch your campaign with zero audience, you are launching to crickets.”
What we infer: An active Pre-launch marketing strategy is essential to attain ultimate crowdfunding success.
2) ANDREW BELTRAN of Original Gain
Quote: “You have to be focused on the core product and what you are trying to bring to the market.”
What we infer: It is important to work hard on your product. It should be out of the box with a lot of value invested into it. At the same time, it must appear attainable.
3) ROY MOREJON of Command Partners
Quote: “Before you even start building your crowdfunding page, Start building a crowd first.”
What we infer: Raise curiosity amongst the crowd about your product and project. Be ready with your lead investors before in hand.
4) SALVADOR BRIGGMAN of Crowdfunding Expert
Quote: “Don’t just assume people will write about you, because you think your product is cool.”
What we infer: Present your product/project with logic and reasoning. It is best to provide a prototype of your product. The idea is to explain to the people that the product is feasible.
5) PAUL FARAGO of Ace Marks
Quote: “A Kickstarter campaign is not something you can just do; you must spend a lot of time planning.”
What we infer: It is important to do the homework well and work industriously on each and every component of the campaign.
6) PETER DERING of Peak Design
Quote: “Something we have done really well with our campaigns is that we are extremely transparent. We go to great lengths and to create and justify our designs.”
What we infer: Convincing people would require enough of evidence. Therefore, campaigners must create the campaign tastefully to persuade the crowd.
7) NAREK VARDANYAN of The Crowdfunding Formula
Quote: “Approaching your target audience from various sources and angels ensures high deliverability and engagement.”
What we infer: Leave no stone unturned. Advertise your campaign equally strongly on digital world as well as real world.
8) MICHAEL RAVEN of Blazen PR
Quote: “Exceptional media coverage not only gains you not only early stage adopters but it also validates your products.”
What we infer: A vast and massive PR helps in convincing the crowd throughout the lifecycle of the product from, that is from crowdfunding stage till it enters the mainstream market; and, even after that.
9) MIHAIL KLENOV of Half Bikes
Quote: “You must always be honest with your backers about what you do and why you do it.”
What we infer: Talk your heart out with your prospective investors and discuss with them your short-term and long-term goals.
10) CHRIS MUSCARELLA of Field Company
Quote: “Do you Homework. Trying to throw together a campaign in a few days and thinking that you will shoot the moon is highly unlikely.”
What we infer: Campaigners should begin with spreading a word about their campaign well before in hand. Nothing less than a period of a 4-6 month before the ultimate launch.
11) CLAY HEBERT of Fund Your Dream
Quote: “The best campaigns I have worked with tell a specific story to a specific group of people.”
What we infer: Configure your kind of audience. Understand what they want and create your campaign while keeping their interest in the center.
12) NIKOLAJ HVIID of Bragi
Quote: “Convey the magic of your project and why you are determined to deliver what you have promised.”
What we infer: Your campaign must display your passion for the project and your mission behind it.
This article is written by the Crowdfunders Editorial Team. In Asia, Crowdfunders.Asia is a leading portal on providing news related to crowdfunding, start-up, property and business. It is operated byCoAssets.com.
CoAssets is South East Asia’s first listed and largest real estate crowdfunding platform. If you have any Crowdfunding news or stories to share, please email [email protected]