7 tips for an improved social media marketing of your campaign

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You need to make people aware of your campaign in the first place for them to help you with it. That is where sharing your idea becomes pivotal. No prizes for guessing, the best way to spread a word in this digital era is through social media. 

However, just going plain crazy on social media might not garner the kind of results you were expecting. That means you must make a strategy before you begin a rendezvous with social media.

Tips to make your Social Media ventures more efficient:

Start to spread a word even before you have launched

Your social media quest should begin even before you have officially launched your campaign. Begin to discuss your concept right from the moment you conceived the idea. You can seek advice and suggestions. Do simple surveys. Ask for opinions. Share your views. All this will help you give a hint to the crowd about your product and your journey.

Facebook friends are not enough

Begin to share with your Facebook friends. However, you can’t end it there. You will need to reach a wider public. For that, you will need to create a Facebook page for your product. You should continue pushing content on your page steadily throughout the lifecycle of your product. You can also try and push sponsored content at times. That will help you get familiar and connect with strangers on social media.

Get spotted by the right people

On most of the social media platforms, there are tools and ways to refine your kind of audience from the bigger pool. Try to spot your niche and get popular in the community. That helps you generate curiosity and genuine appreciation for the product.

Right platform will cut your work to half

If you are a designer, Instagram is your place. If you are selling a product or service in the B2C space, Facebook is the holy grail. If you are dealing in B2B try LinkedIn.

Pack your proposal in small packets

Quality, as well as quantity, both are essential in the world of social media. It is necessary to be planned, direct, and succinct while you release the bits of your project. There is a lot on everyone’s platter already. So, if you want to get picked up, you will need to be unique. All the more, out of scene means out of mind. Therefore, you should be frequent and regular in your social media quests.

Leverage on the umpteen social media tools

As it is necessary to present your product tastefully and regularly, it is beneficial for you to know that there are umpteen social media tools, paid as well as free, that can help you with the task and make the whole process seamless. You must make the best use of these tools. Some of the famous social media tools used widely are HootSuite, Buffer, Tweepi, Socialflow, etc.

Call to Action

This is the part that should never ever be ignored or underestimated. Do not keep people guessing. Speak straight. Ask for what you want and improve your chances of getting it.


This article is written by the Crowdfunders Editorial Team. In Asia, Crowdfunders.Asia is a leading portal on providing news related to crowdfunding, start-up, property and business. It is operated byCoAssets.com.
CoAssets is South East Asia’s first listed and largest real estate crowdfunding platform. If you have any Crowdfunding news or stories to share, please email [email protected]


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