Rose Broome uses crowdfunding to offer hope to homeless

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Rose Broome is a techno-nerd. Proudly so. She also agonizes emotionally about the homeless. Proudly so. She sees no disconnect there, contrary to stereotypes of uncaring, young and well-off techies. And she has put proof to that lack of disconnect by founding — and taking to wild success — one of the more compassionate technological enterprises to emerge in recent years to help the penniless. Three years ago, 34-year-old Broome invented a crowdfunding program to raise money tailored to individual homeless people. She called it HandUp, and to date, it has helped 1,637 people with more than $1.07 million funneled through her site — and she’s just getting started.

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