Crowdfunding relies heavily on being able to connect and communicate with a lot of people to help increase the chances of success for a specific project. The more it is able to reach it desired audience, the higher that funding opportunity becomes. It is quite a juggling act for crowdfunding platforms to deliver on quality and quantity at the same time.
This becomes a lot more critical as the platform is increasing its foothold in the Asian market. As the number of people getting introduced to crowdfunding increases, the more the industry needs to be able to help initiators to bring their message to its targeted audience. Of course, this is not only an activity that is left in the capable hands of crowdfunding platforms.
Project initiators must be able to understand how they can also take advantage of technology in trying to get their project out into the open and within radar of their target market. There might be some truth to the old marketing adage that says:
If you build it, they will come.
But at this day and age, advertising and letting people know about it play an integral part in funding a successful campaign.
Crowdfunding can benefit from these communication enhancers
Here are a few things project initiators can look into as they try and get the word out about their crowdfunding project.
- Technology has made connecting with friends a breeze. There are a lot of social networking sites that people frequent to nowadays. Facebook and Twitter and even Instagram are just some of these platforms where you get to interact with friends and your social circle on a daily basis. Project initiators can use these channels to widen the reach of their crowdfunding project and be able to connect with people that already know them.
- Professional connections and network are also online. There are social networking sites that are based on professional connections like LinkedIn. These are great places to also share a project with people that belongs in the same industry and even get some valuable insight along the way.
- You can always rely on your email list. Over the course of your professional career, you would have shared and communicated with hundreds of people using electronic mail. This is another way to reach out using technology to a lot more people whom you have already talked in the past. This increases the chances of getting a response and being able to present your ideas.
- Companies have websites you can easily look up. Technology has allowed numerous companies to have a digital address with their website. This makes research a lot easier for you in case you need to reach out to specific companies for key investor presentations or even supplier hunting and research.
Technology has made crowdfunding a lot easier and faster especially when trying to communicate with potential investors, donors and even suppliers. It is just a matter of knowing what to use and how to maximize these channels to benefit their crowdfunding project.
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This article is written by the Crowdfunders Editorial Team. In Asia, Crowdfunders.Asia is a leading portal on providing news related to crowdfunding, start-up, property and business. It is operated by CoAssets.com. CoAssets is South East Asia’s first listed and largest real estate crowdfunding platform. If you have any Crowdfunding news or stories to share, please email [email protected]