How to avoid failing at your crowdfunding campaign

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NEW YORK (Reuters) – When Morna Murphy Martell launched her first-ever crowdfunding campaign this year, she had high hopes. Her goal was to bring the one-woman show she wrote, ‘Harriet Tubman Herself, performed by actress Christine Dixon, to venues that could not afford it, like African-American churches and youth community centers.The Los Angeles-based theater critic and playwright set a goal of $7,000, which would cover about ten free performances for deserving venues around the country. She put the campaign up on the crowdfunding site Indiegogo, and waited for the cash to roll in.

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