For Founders Looking To Crowdfund Their Startups, Not All Investors Are Created Equal

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It may soon be easier than ever to raise thousands, even millions of dollars for a new startup idea. But when it comes to choosing investors, founders should beware that not all “angels” are created equal. “We’re in an evolving landscape where because entrepreneurs have a lot of choices, they should be strategic about where they take money,” says Will Drover, an assistant professor at the Price College of Business at the University of Oklahoma. Along with co-authors Matthew Wood of Baylor University and Andrew Zacharakis of Babson College, Drover studied 1,036 screening decisions by venture capitalists to determine how the angel investors or crowd backers of a startup influenced its later fundraises.

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